Gold Flake
Indian cigarette brand

Gold Flake is an Indian cigarette brand that has been on the market for over a century.
Gold Flake is sold in a multitude of varieties, including Gold Flake Kings (84mm), Gold Flake Kings Lights (84mm), Gold Flake and Gold Flake Lights. This brand is owned, manufactured and marketed by ITC Limited.
History
Gold Flake was first produced by Stephen Mitchell & Son of Glasgow. From 1901, Bristol's W.D. & H.O. Wills, a subsidiary of Imperial Tobacco, took over production. "Gold flake" refers to cigarettes made using bright rich golden tobacco. After 1912, the biggest change came in 1971 with the introduction of Gold Flake Kings, followed up with the launch of Gold Flake Kings Lights in 1999.
Gold Flake enjoys a large market share in Pakistan where it is sold by British American Tobacco Pakistan.
ITC In India
ITC launched the brand Gold Flake in India in the 1960s. Initial advertisements were targeted towards adult male SEC A category smokers.
This brief starts where responsible research should: with the source description of “Gold Flake” as indian cigarette brand. Everything that follows is an evidence route, not borrowed authority.
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Named sources, stable identifiers and responsible institutions provide the strongest route from overview to verifiable evidence. The source revision retrieved here is dated Aug 17, 2026. The linked authority identifier is Q5578733. 1 of 1 selected statements include explicit references; 0 carry qualifiers and 0 use preferred rank. The first chronological checks are 1901, 1912, 1971 and 1999.
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This entry incorporates text from “Gold Flake” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.