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GTB (advertising agency)

Open-knowledge reference entry

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General referenceInterpretive dossier study · Crown Archives visual atlas
Record originEnglish Wikipedia
Text licenseCC BY-SA 4.0
Source revisionJun 15, 2026
Entity authorityQ85762429 ↗
Source-derived summary

GTB, formerly known as Team Detroit, is an advertising agency based in Detroit, Michigan. It is the primary creative agency for the Ford Motor Company. GTB is a subsidiary of WPP, one of the Big Four advertising firms.

WPP formed Team Detroit in 2006 out of portions of six sibling agencies: J. Walter Thompson (JWT), Young & Rubicam (Y&R), Wunderman, Ogilvy & Mather, MEC, and Mindshare.

In 2016, Team Detroit was rebranded as GTB, originally an acronym for Global Team Blue.

Editorial summary

This brief starts where responsible research should: with the source description of “GTB (advertising agency)” as open-knowledge reference entry. Everything that follows is an evidence route, not borrowed authority.

Editorial reviewA dependable orientation record for establishing vocabulary, names and a first evidence trail. The current lead gives the account dated anchors—2006, 2016—that can be checked directly. The selected authority fields contribute no independent date. The account is most persuasive where advertising, agency and Open-knowledge can be independently traced.
Editorial analysis

Why this record matters

The subject matters to the general reference register because the source frames it as open-knowledge reference entry. Its deeper value depends on whether names, dates, institutions and citations support that framing.

Evidence profile

Named sources, stable identifiers and responsible institutions provide the strongest route from overview to verifiable evidence. The source revision retrieved here is dated Jun 15, 2026. The linked authority identifier is Q85762429. None of the 0 selected statements returned an explicit reference. The first chronological checks are 2006 and 2016.

Critical limits

Overview language is designed for orientation and should not be treated as a substitute for the evidence cited beneath it. The source lead contains qualifying language; that uncertainty should survive quotation, summary and reuse. Authority statements aid reconciliation but still require their own references, qualifiers and ranks to be checked.

How to read it

Use the entry as an orientation point, then follow its citations and revision history. Names, dates and institutional relationships should be checked against the original record.

Best used for
  • Subject orientation
  • Search vocabulary
  • Locating named sources
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The closest primary source, responsible institution and strongest cited specialist reference.

Three-step research path

  1. Establish the record: confirm the title “GTB (advertising agency)”, its source revision and the description used here.
  2. Expand the search: follow GTB (advertising agency) primary sources, GTB (advertising agency) archive and advertising research across catalogues and specialist indexes.
  3. Test the account: compare the strongest cited source with the responsible institution’s current record and note any disagreement.

Questions for further research

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Source & attribution

This entry incorporates text from “GTB (advertising agency)” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.