Gerd E. Mäuser
president of VfB Stuttgart
Gerd Ernst Mäuser (born 16 March 1958 in Berlin) is a German businessman who is currently Chairman of Jaguar Racing. He previously had a long career at Porsche, having also worked at BMW, VfB Stuttgart, and Jaguar Land Rover.
Background
Mäuser studied Economics (Business Administration) with a specialisation in Marketing and Strategic Planning at Goethe University, Frankfurt am Main graduating in 1985.
Career
BMW
Upon graduation, Mäuser joined BMW as a trainee, and from 1987 held a number of positions at the company including: Manager of Marketing and Product Strategy, General Manager of Marketing and Planning and Director of Corporate Marketing.
Porsche
In 1994, Mäuser was appointed Director of Corporate Marketing at Porsche. His main responsibilities covered global brand-management, including the complete marketing-mix activities, as well as long term corporate planning for sales and marketing. His time at Porsche coincided with Wendelin Wiedeking's tenure as CEO, which saw a significant reversal in Porsche's fortunes from near bankruptcy to a near takeover of Volkswagen. Mäuser's department was responsible for overseeing the marketing launch of a number of new Porsche nameplates: the 1996 Boxster, the 2003 Cayenne, the 2006 Cayman, the 2009 Panamera, as well as more specialised cars like the 1997 911 GT1 Straßenversion and the 2004 Carrera GT. The Boxster and Cayenne in particular were instrumental in growing Porsche sales, with the Boxster competing in a lower price segment and the Cayenne entering the growing SUV segment. He left Porsche by mutual consent in 2010.
VfB Stuttgart
On 20 May 2011 the supervisory board of VfB Stuttgart presented Gerd E. Mäuser as their candidate for the election of the new president of the club.
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This entry incorporates text from “Gerd E. Mäuser” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.