General Instrument

General Instrument (GI) was an American electronics manufacturer based in Horsham, Pennsylvania, specializing in semiconductors and cable television equipment. They formed in New York City in 1923 as an electronics manufacturer. During the 1950s, the company began a series of acquisitions under the direction of Moses Shapiro. Among the more notable purchases was General Transistor in 1960, which led to GI becoming a major producer of transistors, and later, integrated circuits (ICs). By the late 1960s, the company was mostly depending on sales into the television industry, which was further bolstered by the 1967 purchase of Jerrold Electronics.

The company changed markets continually. Through the 1970s they focused mostly on the off-track betting market through their purchase of American Totalisator, but this market faced significant competition in the late 1970s. At this time, GI became well known for their ICs including the CP1600 used in the Mattel Intellivision game console, the AY-3-8910 series of sound chips that were used in a huge variety of designs, and the PIC microcontrollers which remain in production as of 2026. They also became increasingly active in the cable television field, emerging as the primary supplier in this market by the late 1980s. They sold off their IC division to form Microchip Technology in 1987, leaving them almost entirely dependent on the television market.