Game (retailer)
British video games retail company
Game is a British video game retailer founded in 1990, currently owned by Frasers Group. The business operates in the United Kingdom and Ireland through in-store concessions and the Internet, while a separate company, GuideBridge Capital, licenses the Game brand to hundreds of standalone stores across Spain.
Founded in 1990 by Peter Wickins and Neil Taylor, Game had grown to 86 stores across the UK when it was acquired in April 1999 by The Electronics Boutique PLC, the UK franchisee of Electronics Boutique. In April 2002, its parent company was rebranded as The Game Group PLC and all Electronics Boutique stores were rebranded to Game. Game expanded internationally during the 2000s, notably purchasing and rebranding Gameswizards in Australia, as well as acquiring various gaming store chains across Europe. In September 2006, its parent company purchased its main UK competitor, Gamestation.
In March 2012, Game subsequently entered administration, and was rescued by OpCapita the following week. The Australian business collapsed, and its Irish and European divisions (excluding Spain) were either sold or closed. By July 2014, OpCapita reported that Game had successfully returned to profitability. In September 2014, Spanish operations expanded, with the acquisition of previous GameStop locations.
This brief starts where responsible research should: with the source description of “Game (retailer)” as british video games retail company. Everything that follows is an evidence route, not borrowed authority.
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Chronology, provenance and viewpoint should be read together before a broad social or political interpretation is accepted. The source revision retrieved here is dated Aug 31, 2026. The linked authority identifier is Q5519813. 1 of 3 selected statements include explicit references; 2 carry qualifiers and 0 use preferred rank. The first chronological checks are 1990, 1999, 2002 and 2006.
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This entry incorporates text from “Game (retailer)” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.