GMTV
former breakfast television franchisee in the United Kingdom
GMTV (an initialism for Good Morning Television), now legally known as ITV Breakfast Limited, was the name of the national ITV breakfast television contractor/licensee, broadcasting in the United Kingdom from 1 January 1993 to 3 September 2010. It became a wholly owned subsidiary of ITV plc in November 2009. Shortly after, ITV plc announced the programme would end. The final edition of GMTV was broadcast on 3 September 2010.
GMTV transmitted daily from 6 am with GMTV's weekday breakfast magazine programme GMTV broadcasting until 8:25 (9:25 on Friday), followed by GMTV with Lorraine (Monday to Thursday), until the regional ITV franchises took over at 9:25 am. In later years, the switchover was practically seamless and the station was 'surrounded' in the most part by ITV Network continuity on either side of transmission. Consequently, most viewers perceived GMTV simply as a programme on ITV; however, until the complete buyout by ITV plc., it was essentially an independent broadcaster with its own news-gathering operation, sales and management teams and in-house production team. GMTV also broadcast its own children's programmes, independent from CITV until Boohbah was cross-promoted on both sides, with different credits for each.
History
Creation
By 1990 TV-am, the ITV breakfast television franchise holder, was among the most profitable television stations in the world. Its success attracted rivals in the 1991 ITV franchise auctions.
The public source identifies “GMTV” as former breakfast television franchisee in the United Kingdom. This brief keeps that definition visible, then builds a research path around GMTV, former and breakfast.
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Object files, edition statements, performance records and contemporary criticism preserve different stages of the work’s history. The source revision retrieved here is dated Sep 22, 2026. The linked authority identifier is Q2734852. 2 of 2 selected statements include explicit references; 0 carry qualifiers and 0 use preferred rank. The first chronological checks are 1993, 2010, 2009 and 1990.
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This entry incorporates text from “GMTV” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.