Froot Loops
breakfast cereal made by Kellogg's
Froot Loops is a sweetened, fruit-flavored breakfast cereal made by WK Kellogg Co for the United States, Canadian, and Caribbean markets and Kellanova for the rest of the world. The brand was solely owned by the original Kellogg Company before it spun off its North American cereal division as WK Kellogg Co in late 2023. The fruit-flavored cereal pieces are ring-shaped, with a variety of bright colors. Although appearing in different colors, every color has the same flavor.
History
Kellogg's introduced Froot Loops in 1963. Originally, there were only red, orange and yellow loops; green, blue and purple loops were added during the 1990s, with blue being introduced last in 1996. Different production methods are used outside the United States, replacing the artificial colors with fewer colors obtained from plant-based ingredients.
Mascot
Toucan Sam has been the mascot of Froot Loops since its first appearance. Toucan Sam is an anthropomorphic blue toucan; the colors of his bill correspond to the three original Froot Loop colors. He is portrayed as having an uncanny ability to smell Froot Loops from great distances and locates a concealed bowl of the cereal while intoning "Follow my nose!
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The citation trail is more important than the brevity of the summary: it shows where individual claims can be examined in context. The source revision retrieved here is dated Aug 3, 2026. The linked authority identifier is Q3310476. 3 of 3 selected statements include explicit references; 2 carry qualifiers and 0 use preferred rank. The first chronological checks are 2023, 1963 and 1996.
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This entry incorporates text from “Froot Loops” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.