DeeDo
Thai fruit juice brand
DeeDo (Thai: ดีโด้, pronounced [dīːdôː]) is a Thai fruit juice brand. It is the primary product of Foodstar (Thai: ฟู้ดสตาร์), a Nakhon Pathom-based company that also makes food and beverage products. It diversified beyond DeeDo fruit juices through its Mikku yogurt brand as well as by selling herbal teas, ice pops, and jelly. Foodstar's original products occupied the economy and super-economy segments of the fruit juice market. The company in 2021 released DeeDo Max C, a more premium product that contains double the amount of orange juice of the original product. Its products in 2023 could be purchased in 20 countries.
Along with seven friends and workers, Chantra Pongsri established Foodstar in 1993. They released the DeeDo brand in 1995 and broke even and began turning a profit four years later. To distinguish themselves from competitors entering the fruit juice market, Foodstar began creating television advertisements in 2006 and later used celebrity branding to promote its products. Foodstar partnered with the actor Tasit Sinkanawiwat in 2008, the actor Saranyu Winaipanit in 2013, the Burmese actor Aung Ye Lin in 2016, the singer Jannine Weigel in 2016, the actor Mario Maurer in 2017, the actress Supassra Thanachat in 2021, and the singers Ble Patumrach R-Siam and Phuwasit Ananphonsiri in 2023.
“DeeDo” enters the record as thai fruit juice brand. Crown Archives preserves that source wording while asking what DeeDo, Thai and fruit can confirm, complicate or overturn.
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This entry incorporates text from “DeeDo” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.