Static Media
American internet company
Static Media Inc., the business name of 7Hops.com Inc., is an American internet company established in 2012, incorporated in Delaware, and based in Indianapolis. It operates ZergNet, a content recommendation business that promotes paid content and is known for its clickbait headlines. Most sites that the company owns use the same infinite scroll based website model and design.
ZergNet
Established around 2011, ZergNet's business model, being paid to place links, many of which use clickbait headlines, in third-party online articles at the bottom of ZergNet pages, has been compared to the business model of Outbrain, Taboola, and others.
The company's investors include Mark Cuban and Greycroft Partners.
Owned or associated websites
Static Media owns and promotes the following entertainment websites:
BGR – tech, science, and entertainment site
Chowhound – food history, recipes, and cooking tips
Cuteness – pet information and tips
Engadget – technology
Explore – travel news and tips
/Film – film news and reviews
Food Republic – food news, recipes, tips, and reviews
Foodie – food news and cooking tips
Glam – beauty, fashion, wellness, and women's lifestyle
Grunge – history, entertainment, science, and sports
Health Digest – health news
House Digest – home improvement, decor, DIY, and tips
Hunker – home improvement, cleaning, lifestyle, and decor
Islands – travel news and tips
Jalopnik – automotive news and opinion
Looper – film, television, and video game news and reviews
Mashed – food discussion
Money Digest – finance
Nicki Swift – celebrity gossip
Outdoor Guide – outdoor living guides
Sciencing – science, math, and technology
SlashGear – personal technology and digital lifestyle trends
SVG – video game news and discussion
Tasting Table – food and recipes
The Daily Meal – food and drinks
The List – women's lifestyle
TheTakeout – food news and reviews
TVLine – television news and reviews
Women.com – women's lifestyle
Wrestling Inc – pro wrestling and combat sports
History
Looper was the first site acquired by Static Media, in 2015. In 2016, Mashed, Nicki Swift, Grunge, and the List are original Static Media brands, and all four launched. Static Media added SVG, an original brand, in 2017.
SlashGear was launched in 2005 and was acquired by Static Media sometime after the company's debut, in 2015.
Health Digest is a Static Media original site, and it debuted in the third quarter of 2020.
This brief starts where responsible research should: with the source description of “Static Media” as american internet company. Everything that follows is an evidence route, not borrowed authority.
Why this record matters
The subject matters to the history & society register because the source frames it as american internet company. Its deeper value depends on whether names, dates, institutions and citations support that framing.
Contemporary correspondence, administrative files and participant testimony can test how later narratives organized the event or institution. The source revision retrieved here is dated Jul 7, 2026. The linked authority identifier is Q24915760. None of the 1 selected statements returned an explicit reference. The first chronological checks are 2012, 2011, 2015 and 2016.
Institutional narratives can privilege the records that survived while minimizing voices that were never formally collected. The lead is largely declarative, so disagreement and counter-evidence require a deliberate search beyond the opening account. Authority statements aid reconciliation but still require their own references, qualifiers and ranks to be checked.
How to read it
Compare institutional narratives with records created by participants and affected communities. Dates and formal titles are useful anchors, but not substitutes for context.
- Event chronology
- Institutional context
- Locating named record creators
Contemporary correspondence, government or organizational records, oral histories and cited historical scholarship.
Three-step research path
- Establish the record: confirm the title “Static Media”, its source revision and the description used here.
- Expand the search: follow Static Media primary sources, Static Media archive and Static research across catalogues and specialist indexes.
- Test the account: compare the strongest cited source with the responsible institution’s current record and note any disagreement.
Questions for further research
- Which source most directly establishes the central claim about “Static Media”?
- Which voices are present, absent or mediated by the institution?
- Who created the surviving record, and for what administrative purpose?
Search terms from this dossier
This entry incorporates text from “Static Media” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.