Flávio Rocha
Brazilian politician
Flávio Gurgel Rocha (born 14 February 1958) is a Brazilian former federal deputy and businessman, current CEO and Chairman of Lojas Riachuelo, one of the largest retailers in the country.
Biography
Born on 14 February 1958, Flávio Rocha is the current CEO of apparel retailer Lojas Riachuelo and of its financial services subsidiary, Midway Financeira. His family also owns Confecções Guararapes, the group's industrial company, as well as Transportadora Casa Verde, the Group's logistics subsidiary. Riachuelo is one of 15 biggest employers of the country, with over 40,000 employees (2017).
In 1986, was elected federal deputy for Rio Grande do Norte for the National Reconstruction Party (PRN), being reelected in 1990 for the Liberal Party (PL). In 1994, he attempted to run for The Presidency with the PL, but later formed a coalition to support the winning party, the PSDB, led by Fernando Henrique Cardoso.
Rocha and his wife are members of the neo-Pentecostal church Comunidade Evangélica Sara Nossa Terra.
Political profile
Rocha defends the free market as a natural vehicle to fight corruption, and is one of the main defenders of economic liberalism in Brazil. He defends a smaller and more efficient Government.
In 2016, he received the Entrepreneur of the Year award from the magazine Isto É Dinheiro in the Retail category.
The public source identifies “Flávio Rocha” as brazilian politician. This brief keeps that definition visible, then builds a research path around Flávio, Rocha and Brazilian.
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Chronology provides the most reliable spine for this subject; interpretation should follow only after identities and dates are secure. The source revision retrieved here is dated Jul 5, 2026. The linked authority identifier is Q24691913. 1 of 1 selected statements include explicit references; 0 carry qualifiers and 0 use preferred rank. The first chronological checks are 1958, 2017, 1986 and 1990.
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This entry incorporates text from “Flávio Rocha” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.