Flo (Progressive Insurance)
fictional character for the Progressive Insurance company
Flo is a fictional salesperson appearing in more than 100 advertisements for Progressive Insurance since 2008. Portrayed by actress and comedian Stephanie Courtney, the character has developed a fan base on social networks and has become an iconic advertising mascot.
Broadcast history
The character debuted in 2008 through several television advertisements and has since appeared in radio, print, and web banners. The fictional upbeat store employee of Progressive Corporation was created by copywriter John Park and art director Steve Reepmeyer, at the Boston-based agency Arnold Worldwide. Flo has appeared in more than 100 advertisements.
In 2011, Progressive introduced Flo's Australian counterpart, Kitty, played by Holly Austin. In 2014, other recurring characters were added to the advertisements. Jim Cashman plays Jamie, Flo's sidekick. In 2020, another Progressive employee was added, Mara, portrayed by Natalie Palamides.
Overview
Flo is a cashier and is recognizable by her extremely upbeat personality, brilliant white uniform, makeup, and retro hairstyle.
The public source identifies “Flo (Progressive Insurance)” as fictional character for the Progressive Insurance company. This brief keeps that definition visible, then builds a research path around Progressive, Insurance and fictional.
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Contemporary correspondence, administrative files and participant testimony can test how later narratives organized the event or institution. The source revision retrieved here is dated Sep 19, 2026. The linked authority identifier is Q8563832. None of the 0 selected statements returned an explicit reference. The first chronological checks are 2008, 2011, 2014 and 2020.
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This entry incorporates text from “Flo (Progressive Insurance)” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.