Firstup
American multinational software company
Firstup, Inc. is an American multinational software company headquartered in San Francisco, California, that designs, develops and sells workforce communications software. Its platform helps large companies manage communications with employees and partners. Greg Shove and Nicole Alvino founded the company, as SocialChorus, in 2008. As of 2025, Bill Schuh is CEO of Firstup.
History
2008–2013: Founding and early years
Greg Shove and Nicole Alvino met at Stanford Graduate School of Business, where Shove was an advisor in one of Alvino's classes. They formed SocialChorus in 2008. In its early years, the company operated as Halogen Media Group and focused on helping companies run online marketing campaigns. It grew following a Series A round of financing from Kohlberg Ventures in 2009, and in 2011 the company renamed to SocialChorus following a merger with influencer management platform YouCast.
Blogs and social media platforms like Facebook and Twitter were emerging into mainstream culture at the time and large companies were beginning to communicate product releases, company news and promotions with bloggers, customers and employees who expressed an interest in talking about their products and services online.
“Firstup” enters the record as american multinational software company. Crown Archives preserves that source wording while asking what Firstup, American and multinational can confirm, complicate or overturn.
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The date and method of observation matter as much as the stated conclusion, especially where classification or consensus has changed. The source revision retrieved here is dated Jun 15, 2026. The linked authority identifier is Q97332835. None of the 0 selected statements returned an explicit reference. The first chronological checks are 2008, 2025, 2013 and 2009.
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This entry incorporates text from “Firstup” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.