Ever Bilena
Philippine cosmetics company
Ever Bilena, Inc. (EB) is a Philippine cosmetics company based in Caloocan, Metro Manila, Philippines.
History
Ever Bilena started out as a local wholesaler of Taiwan-made nail polish in the Philippines in 1983. The business initial team had only five people and started with a ₱150,000 capital. The cosmetics company, was established by businessman Dioceldo Sy who previously worked for his grandfather's company which sold pomade. Sy later ventured on a business of his own after his grandfather's business folded.
Its early years, coincided with an economic and political crisis which occurred during the last years of President Ferdinand Marcos' administration. It failed to get its nail polish product approved for department store consignment due to unproven reputation of the brand at the time and distributed its products to vendors in Divisoria, Hortaleza, and other smaller retailers.
Ever Bilena experienced growth, posting an expansion of the business by 200 percent in 1985. Its products were eventually made available in major department stores in the Philippines, and Ever Bilena expanded operations in other parts of the country including Visayas and Mindanao.
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Chronology, provenance and viewpoint should be read together before a broad social or political interpretation is accepted. The source revision retrieved here is dated Aug 4, 2026. The linked authority identifier is Q104859591. None of the 0 selected statements returned an explicit reference. The first chronological checks are 1983 and 1985.
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This entry incorporates text from “Ever Bilena” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.