Ascential

Ascential (formerly EMAP) was a British-headquartered global company, specialising in events, intelligence and advisory services for the marketing and financial technology industries. It was listed on the London Stock Exchange until it was acquired by Informa in October 2024.

History

Richard Winfrey purchased the Spalding Guardian in 1887 and later purchased the Lynn News and the Peterborough Advertiser; he also started the North Cambs Echo. He became a Liberal politician and campaigner for agricultural rights and the papers were used to promote his political views in and around Spalding, Boston, Sleaford and Peterborough. During World War II Winfrey's newspaper interests began to be passed over to his son, Richard Pattinson Winfrey (1902–1985). In 1947, under the direction of 'Pat' Winfrey, the family's newspaper titles were consolidated to form the East Midland Allied Press (EMAP): this was achieved by the merger of the Northamptonshire Printing and Publishing Company, the Peterborough Advertiser Company, the West Norfolk and King's Lynn Newspaper Company and commercial printing sections at Rushden, King's Lynn and Bury St Edmunds.

The magazine division was founded on a hunch when the company's printing presses lay dormant between printing issues of the local papers. The staff gambled that a weekly angling publication would be a hit; in 1953, Angling Times was born. This was soon joined by another weekly heavyweight when EMAP bought Motor Cycle News from its founder in 1956 for £100. EMAP grew significantly in the late 1970s under the guidance of the extremely successful partnership of Sir Robin Miller and David Arculus.