Eddie Sotto
Experiential designer
Edward Anthony Sotto III (March 14, 1958 – December 17, 2025) was an American experiential designer, mixed-media producer and conceptualist.
Sotto spent 13 years with Walt Disney Imagineering, rising to senior vice president of concept design. He was the founder and president of the Los Angeles design firm SottoStudios. Sotto also established the think tank Futureproof Experiences in 2020 to address the challenges posed to the experiential industries by COVID-19.
In 2002, Sotto was named one of the 1,000 most creative people in America in the book 1,000: Richard Saul Wurman's Who's Really Who by TED founder Richard Saul Wurman. In 2018 he addressed the TEDxBermuda event with his presentation "The How of Wow". He was also named one of the Blooloop 50 list of theme park influencers in 2020.
Early life and career
Sotto was born in Hollywood, Los Angeles, California, on March 14, 1958. His aunt, Marilyn Sotto, was a costume illustrator and designer who worked for Paramount Pictures, Universal Studios, and Walt Disney Productions, and his grandfather, Edward Sotto Sr., was a scenic artist at Metro-Goldwyn-Mayer and a portrait artist.
He grew up fascinated by Disneyland Park and, as a teenager, built a 1/200 scale model of the park based on plans obtained from WED Enterprises (now known as Walt Disney Imagineering).
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This entry incorporates text from “Eddie Sotto” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.