East Yorkshire (bus company)
Bus operator in East and North Yorkshire, England

East Yorkshire is a bus operator running both local and regional bus services in the East Riding of Yorkshire and North Yorkshire, England. The company was acquired by the Go-Ahead Group in June 2018.
History
East Yorkshire originated in two companies, Lee & Beaulah (set up by Ernest John Lee) and Hull & District Motor Services (set up by H. A. Harvey). In October 1926, British Electric Traction purchased the two companies and incorporated a new company, East Yorkshire Motor Services Ltd, which remains the legal name of the company.
In 1968, the British Electric Traction group was sold to the Transport Holding Company, which in turn became the National Bus Company in the following year.
Until 1972, the company's livery was dark blue with a primrose band, with a white relief band also applied to the roofline of buses. Shortly after East Yorkshire was brought under National Bus Company ownership, the primrose band was changed to white and buses were given NBC corporate fleet names. This proved to be short-lived, with the adapted livery being replaced by the standard "poppy" red in October 1973.
Deregulation
In 1987, following the deregulation of bus services, East Yorkshire's fleet, which had since dropped to 200 vehicles and shared management with Lincolnshire Road Car, started to grow again. The company was sold in a management buyout, which was led by seven managers.
The public source identifies “East Yorkshire (bus company)” as bus operator in East and North Yorkshire, England. This brief keeps that definition visible, then builds a research path around East, Yorkshire and company.
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Named sources, stable identifiers and responsible institutions provide the strongest route from overview to verifiable evidence. The source revision retrieved here is dated Jul 22, 2026. The linked authority identifier is Q5329729. 2 of 3 selected statements include explicit references; 1 carry qualifiers and 0 use preferred rank. The first chronological checks are 2018, 1926, 1968 and 1972.
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This entry incorporates text from “East Yorkshire (bus company)” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.