Doug Bowser
American businessman and president and former COO of Nintendo of America (born 1961)
Doug Spencer Bowser is an American businessman, and former president and chief operating officer of Nintendo of America, the North American branch of the Japanese video game company Nintendo, from 2019 to 2025.
Early career
Doug Spencer Bowser was born in Upstate New York. Bowser graduated from the University of Utah with a bachelor’s degree in communications in 1984, going on to work at Procter & Gamble from 1984 to 2007, which included serving as the director of customer marketing for the Latin American region from 1998 to 2004, and the company's Safeway customer team from 2004 to 2007. Bowser worked at Electronic Arts from 2007 through 2015, serving as vice president of global demand planning.
Nintendo
Bowser joined Nintendo of America in 2015 as the vice president of sales and marketing, and was promoted to senior vice president of sales and marketing in mid-2016, where he oversaw the promotion and release of the Nintendo Switch within North America.
In February 2019, Nintendo of America's president and chief operating officer Reggie Fils-Aimé announced his retirement, and Bowser was named as his successor as the company's president in April 2019. In addition to these duties, Bowser represents Nintendo for the Entertainment Software Association.
Bowser coincidentally shares his surname with the main antagonist of the Mario franchise, Bowser. This drew interest when he was first hired by Nintendo, and was the subject of further humorous reactions online upon his promotion to president. The BBC referred to the case as "one of the most charming cases of nominative determinism ever".
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This entry incorporates text from “Doug Bowser” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.