Dubble Bubble

Dubble Bubble is an American brand of fruit-flavored, usually pink-colored, bubble gum invented by Walter Diemer, an accountant at Philadelphia-based Fleer Chewing Gum Company in 1928. One of Diemer's hobbies was concocting recipes for chewing gum based on the original Fleer ingredients. Though founder Frank H. Fleer had come up with his own bubble gum recipe under the name Blibber-Blubber in 1906, it was shelved due to its being too sticky and breaking apart too easily. It would be another 20 years until Diemer would use the original idea as inspiration for his invention.

History

Fleer Chewing Gum Company, in Philadelphia, had been searching for years to produce a formula that allowed bubbles to be blown that did not stick. In 1928, while Walter Diemer was testing new gum recipes, he noticed that his product was less sticky than regular chewing gum, and after testing it he found that he could create bubbles easily. After a year of attempts, he made the first successful batch of bubble gum. But the next morning when trying to recreate his successful concoction, he failed to reproduce the same results. After four months of trying to mimic his first success, he finally made a 300-pound batch of what would become Dubble Bubble. The only food coloring available at the factory was pink, so Diemer had no choice but to use it, and the color would go on to become the standard for gum for the world over.