Disney Mobile
division of Disney Interactive
Disney Mobile is an American division of Disney Consumer Products, which is in itself a division of The Walt Disney Company, that designs mobile games and apps, content and services.
History
In August 2000, Walt Disney Internet Group (WDIG) entered the mobile content market in Japan with an agreement with NTT DoCoMo to launch the Disney-i content service. In November 2003, WDIG and Index Corporation agreed to "develop and distribute Disney-branded mobile content for the Chinese market" and that Index would, in conjunction with China Mobile, work to launch the Disney Mobile service. Walt Disney Internet Group launched DisneyMobile.com in December 2003 as a portal for Disney Mobile content.
Starting in January 2004, WDIG licensed Disney Mobile content to KPN, a prominent Dutch telecom firm. In March 2004, WDIG agreed to a licensing deal with Vodafone to provide Disney Mobile services in 14 countries: Australia, Egypt, Germany, Greece, Hungary, Ireland, Italy, Malta, The Netherlands, New Zealand, Portugal, Spain, Sweden, and Switzerland. Also in 2004, Disney re-activated the Starwave identity as Starwave Mobile, which publishes casual games for mobile phones for non-Disney brands within Disney's conglomerate or from third parties.
Sprint and Disney had previously launched a phone service for sports fans using content from Disney's sports channel, ESPN, branded Mobile ESPN.
The company, that worked with Sprint, started a mobile virtual network operator in the United States, which launched in June 2006. Earlier, DMobile and O2 agreed to a mobile virtual network operator agreement in April 2006 for the United Kingdom. In August 2006, DMobile halted its plans to roll out its wireless service in the UK, citing "adverse changes in the retail environment for its decision".
The public source identifies “Disney Mobile” as division of Disney Interactive. This brief keeps that definition visible, then builds a research path around Disney, Mobile and division.
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The citation trail is more important than the brevity of the summary: it shows where individual claims can be examined in context. The source revision retrieved here is dated Sep 19, 2026. The linked authority identifier is Q3030458. 1 of 1 selected statements include explicit references; 0 carry qualifiers and 0 use preferred rank. The first chronological checks are 2000, 2003, 2004 and 2006.
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This entry incorporates text from “Disney Mobile” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.