Software product management
discipline of product management
Software product management (sometimes referred to as digital product management or just product management depending on the context) is the discipline of building, implementing and managing digital products, taking into account life cycle, user interface and user experience design, use cases, and user audience. It governs the development cycle of a product from its inception to the market or customer delivery and service in order to maximize revenue. This is in contrast to software that is delivered in an ad hoc manner, typically to a limited clientele, e.g. service.
The need for software product management
To develop, sell, and support a successful software product, a business needs to solve its market problem, understand its market, identify the opportunity as well as develop and market an appropriate piece of software. Hence the need for product management as a core business function in software companies.
Hardware and physical product companies may also need software product management, since software and digital systems are often part of the delivery, such as when providing operating systems, or supporting the physical product or software embedded in a device.
The role of software product manager
A software product manager can manage the development of software products from initial stages of development through planned phase-out as a product becomes obsolete, also known as the life cycle of a product. This is often achieved through the use of overseeing technology roadmaps to manage a product's life cycle with careful consideration of maintaining the value chain of a product. One main responsibility of software product managers is to collaborate with other product development teams which may specialize in marketing, sales, engineering, finance, quality assurance, customer service, manufacturing and installation of software systems.
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This entry incorporates text from “Software product management” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.