Decon
Record label
Decon is a New York–based advertising agency and record label. Decon is known for their "Green Week" initiative for NBC Universal, which involved an installation at the 30 Rockefeller Center. Additionally, Decon has produced documentary-style profiles featuring Nissan Leaf. They were also involved in launch of the Fiat 500 in New York in the year 2011.
History
Originally named Deconstruction Company, it was founded in 2002 by Peter Bittenbender and Jason Goldwatch after the creation of their hip-hop documentary and accompanying soundtrack, One Big Trip. The soundtrack was then released as a double-sided DVD/CD in 2002 with Hieroglyphic Imperium Records.
In 2012, Decon earned a Promax Award for work on NBCUniversal's "Green Week" campaign. That year, Misha Louy and Sacha Jenkins both joined as partners, in the Production and Entertainment divisions.
Decon Records
Decon Records is an independent record label functioning as a division of Decon. It was established in 2003, with a focus on underground hip-hop recordings.
“Decon” enters the record as record label. Crown Archives preserves that source wording while asking what Decon and label can confirm, complicate or overturn.
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“Decon” is worth following because a concise public description often conceals a longer documentary argument. Here, Decon and label provides the most credible route into that argument.
Named sources, stable identifiers and responsible institutions provide the strongest route from overview to verifiable evidence. The source revision retrieved here is dated Sep 15, 2026. The linked authority identifier is Q5249577. VIAF identifies the subject as 3515149068406465730000. 2 of 3 selected statements include explicit references; 1 carry qualifiers and 0 use preferred rank. The first chronological checks are 2011, 2002, 2012 and 2003.
The absence of detail may reflect summary conventions rather than a lack of surviving documentation. The lead is largely declarative, so disagreement and counter-evidence require a deliberate search beyond the opening account. Authority statements aid reconciliation but still require their own references, qualifiers and ranks to be checked.
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This entry incorporates text from “Decon” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.