Dealz
chain of discount retail stores predominantly in the Republic of Ireland
Dealz is a chain of discount store operating in Poland, Ireland and the Isle of Man. Known as the "European version of Poundland" and formerly operated by the same parent company, Pepco Group, it offers a range of general merchandise products, the majority of which are at the fixed price of Polish złoty, euros and pound sterling currencies.
Until 2023 the brand was also active in several other European countries, including Spain and France, however it has gradually been phased out in favour of rapidly expanding Pepco branded stores with "a focus on larger shops that include a fast-moving product range alongside clothing and general merchandise" according to former Pepco CEO Trevor Masters.
In 2025, Dealz Ireland and Isle of Man was sold, along with Poundland to Gordon Brothers for a nominal £1 by Pepco Group, with Pepco retaining a minority shareholding of the new group. Pepco Group retained full ownership of Dealz in Poland, which they later sold to Modella Capital in June 2026.
History
The first two Dealz stores were opened in Blanchardstown and Portlaoise in September 2011, and by September 2013, the chain had expanded to 28 stores. Additional Dealz stores also opened in islands off of Britain: one in Douglas, Isle of Man and another in Kirkwall, Orkney. Dealz expanded to these British islands because it was offering Poundland products for £1 and £1.20. In September 2012, a store opened in Kirkwall, but this became a Poundland/Pep&Co store on 26 May 2018.
In 2022, a trial began in Ireland where some Dealz stores were transformed into Pepco.
The public source identifies “Dealz” as chain of discount retail stores predominantly in the Republic of Ireland. This brief keeps that definition visible, then builds a research path around Dealz, chain and discount.
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Named sources, stable identifiers and responsible institutions provide the strongest route from overview to verifiable evidence. The source revision retrieved here is dated Sep 19, 2026. The linked authority identifier is Q16942585. None of the 3 selected statements returned an explicit reference. The first chronological checks are 2023, 2025, 2026 and 2011.
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This entry incorporates text from “Dealz” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.