Datsun
automobile brand of Nissan
Datsun (UK: , US: ) was a Japanese automobile manufacturer brand owned by Nissan. Datsun's original production run began in 1931. From 1958 to 1986, only vehicles exported by Nissan were identified as Datsun. Nissan phased out the Datsun brand in March 1986, but relaunched it in June 2013 as the brand for low-cost vehicles manufactured for emerging markets. Nissan considered phasing out the Datsun brand for a second time in 2019 and 2020, eventually discontinuing the struggling brand in April 2022.
In 1931, DAT Motorcar Co. chose to name its new small car "Datson", a name which indicated the new car's smaller size when compared to the DAT's larger vehicle already in production. When Nissan took control of DAT in 1934, the name "Datson" was changed to "Datsun", because "son" also means "loss" (損) in Japanese, and to honour the sun depicted in the national flag – thus the name Datsun: Dattosan (ダットサン, Dattosan). The Datsun name is internationally well known for the 510, Fairlady roadsters, and the Z and ZX coupés.
History
Origin of Datsun
Before the Datsun brand name came into being, an automobile named the DAT car was built in 1914, by the Kaishinsha Motorcar Works (快進自動車工場, Kaishin Jidōsha Kōjō), in the Azabu-Hiroo District in Tokyo.
The public source identifies “Datsun” as automobile brand of Nissan. This brief keeps that definition visible, then builds a research path around Datsun, automobile and brand.
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Named sources, stable identifiers and responsible institutions provide the strongest route from overview to verifiable evidence. The source revision retrieved here is dated Jul 13, 2026. The linked authority identifier is Q27543. 3 of 4 selected statements include explicit references; 2 carry qualifiers and 0 use preferred rank. The first chronological checks are 1931, 1958, 1986 and 2013.
The absence of detail may reflect summary conventions rather than a lack of surviving documentation. The lead is largely declarative, so disagreement and counter-evidence require a deliberate search beyond the opening account. Authority statements aid reconciliation but still require their own references, qualifiers and ranks to be checked.
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This entry incorporates text from “Datsun” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.