Busch Light Pole Award
NASCAR racing award

The Busch Light Pole Award, also called the Anheuser-Busch Pole Award if the driver is under 21 years of age (minimum age for alcohol advertising and consumption), is an award given to the fastest qualifier in each NASCAR national series points-paying race.
The original premise behind the sponsorship was that each driver who won a pole position in the previous Cup Series season was entered in The Clash at Daytona at Daytona International Speedway a week before the season-opening Daytona 500. The Pole Award was not given at events where pole qualifying was rained out and the line-up had to be determined by owner's points.
The award was originally called the Busch Pole Award from 1979 to 1997 and from 2018 to 2021; the name was also used between 2004 and 2007 in the NASCAR Busch Series. It was changed to the Coors Light Pole Award in 2008 and ran through 2017, whereas the NASCAR Camping World Truck Series had the Keystone Light Pole Award or 21 Means 21 Pole Award if the driver was under 21 years of age. From 1998 to 2007, the honor was known as the Budweiser Pole Award.
History
Initially sponsored by Anheuser-Busch's Busch Beer, the award was transferred over to the Budweiser brand in 1998 (although it reverted back to Busch brand from 2004 to 2007 for the Busch Series, as the Busch brand was at the time the second-tier series' entitlement sponsor). Molson replaced Anheuser-Busch in 2008 as the official beer sponsor, renaming it the Coors Light Pole Award in 2008 after the Canadian brewer's signature beer brand. This ended the connection between the Pole Award and the Shootout, which continued to be sponsored by Budweiser until 2012. Coors Light also did not buy air time during qualifying broadcasts as Budweiser had, so Coors Light has never been the title sponsor for qualifying telecasts as Budweiser had been from 2001–2007.
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