Reddy Express
Australian fuel and convenience store chain
Reddy Express is an Australian chain of convenience stores at Shell Australia petrol stations. Formerly a subsidiary of Coles Group, it came under the ownership of Viva Energy in May 2023. Under its previous ownership structure, Coles Express was the former name and an alternate trading name of Coles Group. In September 2023, Coles Express was rebranded as Reddy Express.
The business venture and corresponding fuel discount offer was launched by Coles Myer (predecessor of Coles Group) on 28 July 2003 in response to a similar offer by rival Woolworths some years earlier, which proved attractive to shoppers. Coles Myer purchased the retail business of Shell Australia's multi-site franchisees for $94 million. Shell Australia (later also sold to Viva Energy) continues to be the exclusive supplier of fuel products; leasing the service station property to Coles, and maintaining the presence of the "pecten" and other Shell branding on the price boards and other signage. The reasoning behind the term “Reddy”, which is a stylised version of the word "ready", is due to the stores' convenience-based nature.
History
The Coles Express brand originally referred to a small number of medium-sized supermarkets Coles ran in the central business districts of Melbourne, Sydney, and Brisbane. With the launch of Coles' fuel offer, these were rebranded as Coles Central with the service stations taking the Coles Express branding.
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This entry incorporates text from “Reddy Express” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.