ClickHole
satirical website
ClickHole is a satirical website that parodies clickbait websites such as BuzzFeed and Upworthy. It was launched on June 12, 2014, by The Onion, in conjunction with that publication's decision to stop its print edition and shift its focus exclusively to the internet. According to ClickHole's senior editor, Jermaine Affonso, the website is "The Onion's response to click-bait content" and serves as "a parody of online media". Critics noted that, on a deeper level, ClickHole illustrates the shallow nature of social media content and media sites' desperation to share such content.
On February 3, 2020, the website was acquired by the team behind Cards Against Humanity. After the purchase, the website's employees became its majority owners, and retain complete creative control.
Background
ClickHole aims to mock content posted on media sites, using satire, and tries to make its content shareable. According to its website, ClickHole wants "to make sure that all of [its] content panders to and misleads [its] readers just enough to make it go viral". In most of its posts, ClickHole tries to convey an underlying message, usually poking fun at social media users or societal behaviors.
The website aims to publish content frequently, setting a target of 7–10 new posts daily.
This brief starts where responsible research should: with the source description of “ClickHole” as satirical website. Everything that follows is an evidence route, not borrowed authority.
Why this record matters
The subject matters to the general reference register because the source frames it as satirical website. Its deeper value depends on whether names, dates, institutions and citations support that framing.
The citation trail is more important than the brevity of the summary: it shows where individual claims can be examined in context. The source revision retrieved here is dated Jul 21, 2026. The linked authority identifier is Q18148919. 2 of 2 selected statements include explicit references; 1 carry qualifiers and 0 use preferred rank. The first chronological checks are 2014 and 2020.
A concise general-reference account can conceal disagreements about scope, terminology or the weight assigned to individual sources. The lead is largely declarative, so disagreement and counter-evidence require a deliberate search beyond the opening account. Authority statements aid reconciliation but still require their own references, qualifiers and ranks to be checked.
How to read it
Use the entry as an orientation point, then follow its citations and revision history. Names, dates and institutional relationships should be checked against the original record.
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The closest primary source, responsible institution and strongest cited specialist reference.
Three-step research path
- Establish the record: confirm the title “ClickHole”, its source revision and the description used here.
- Expand the search: follow ClickHole primary sources, ClickHole archive and ClickHole research across catalogues and specialist indexes.
- Test the account: compare the strongest cited source with the responsible institution’s current record and note any disagreement.
Questions for further research
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This entry incorporates text from “ClickHole” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.