Cinderella (franchise)
Disney franchise
Cinderella is a Disney franchise that commenced in 1950 with the theatrical release of the 1950 film Cinderella. The franchise's protagonist is the titular character Cinderella, who was based on the character of the same name from the Cinderella fairy tale.
Overview
MCNG Marketing wrote "Cinderella alone is a brand that is easily worth hundreds of million of "bippity boppity" dollars." The blog Fragments said "Cinderella seems to be the main princess in the Disney Princess franchise–there are 108 items for Cinderella on DisneyStore.com ... Cinderella is the alpha-princess of the Disney Princess franchise, which seems a bit odd since she is from the second-oldest film that is included in the franchise."
The paper Saving Cinderella: From Disney to Cyborg Princess examines why Cinderella is such an enduring franchise:
For many little girls, Cinderella is synonymous with "Disney Princess" – that astronomically successful franchise in which eleven young ladies become Princess. Not only is she beautiful, but her transformation – from pauper to princess (albeit courtesy of a fairy godmother) – makes her ever so real: if Cinderella can make such a transformation, so might I. However, Cinderella’s transformation is not limited to this ‘becoming-princess’; her transition is also about growing up, and in this way, it is a narrative of feminine identity. It is about, in Cinderella’s case, taking on the identity of Princess, a particular version of femininity.
Animated feature films
Cinderella (1950)
Cinderella is a 1950 American animated romantic musical fantasy film produced by Walt Disney and released by RKO Radio Pictures. Based on the fairy tale Cendrillon by Charles Perrault, it was released on February 15, 1950. The film was directed by Clyde Geronimi, Hamilton Luske and Wilfred Jackson. The songs were written by Mack David, Jerry Livingston, and Al Hoffman; they include "A Dream Is a Wish Your Heart Makes", "Bibbidi-Bobbidi-Boo", "So This Is Love", "The Work Song" and "Sing, Sweet Nightingale".
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