Curly Wurly
Brand of chocolate bar
Curly Wurly is a brand of chocolate bar manufactured by British company Cadbury and sold worldwide since 1970. Its shape resembles three flattened, intertwined serpentine strings. The bar is made of chocolate-coated hard caramel.
History
This design was created by David John Parfitt, a long-serving research confectioner based at the Cadbury Bournville factory, while he was experimenting with some surplus toffee from another piece of work. It was launched in 1970.
Since 2010, Curly Wurly has been produced in Poland at the Skarbimiersz factory. Previously it was produced in England until the Somerdale Factory closed.
Rival products
Similar products were launched by several rival confectionery companies. These were either to compete with Cadbury, or else to act as a spoiler for a Cadbury launch.
Mars
In western Europe, Mars introduced a similar bar in March 1972 with the name "3 Musketeers".
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The citation trail is more important than the brevity of the summary: it shows where individual claims can be examined in context. The source revision retrieved here is dated Sep 12, 2026. The linked authority identifier is Q5194897. None of the 0 selected statements returned an explicit reference. The first chronological checks are 1970, 2010 and 1972.
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This entry incorporates text from “Curly Wurly” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.