Advertising slogan
short phrases used in advertising campaigns
Advertising slogans are short phrases used in advertising campaigns to generate publicity and unify a company's marketing strategy. The phrases may be used to attract attention to a distinctive product feature or reinforce a company's brand.
Etymology and nomenclature
According to the 1913 Webster's Dictionary, a slogan derives from the Scottish Gaelic "sluagh-ghairm", a battle cry. Its contemporary definition denotes a distinctive advertising motto or advertising phrase used by any entity to convey a purpose or ideal. This is also known as a catchphrase. Taglines, or tags, are American terms describing brief public communications to promote certain products and services. In the UK, they are called end lines or straplines. In Japan, advertising slogans are called catch copy (キャッチコピー, kyatchi kopī) or catchphrase (キャッチフレーズ, kyatchi furēzu).
Format
Most corporate advertisements are short, memorable phrases, often between three and five words. Slogans adopt different tones to convey different meanings.
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This entry incorporates text from “Advertising slogan” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.