Crayola
American art supply manufacturer
Crayola LLC, formerly the Binney & Smith Company, is an American manufacturing and retail company specializing in art supplies. It is best known for its Crayola brand of crayons. The company is headquartered in Forks Township, Pennsylvania, in the Lehigh Valley region of the state. Since 1984, Crayola has been a wholly owned subsidiary of Hallmark Cards.
Originally an industrial pigment supply company, Crayola soon shifted its focus to art products for home and school use, beginning with chalk, then crayons, followed later by colored pencils, markers, paints, modeling clay, and other related goods. All Crayola-branded products are marketed as nontoxic and safe for use by children. Most Crayola crayons are manufactured in the United States.
Crayola also produces Silly Putty and a line of professional art products under the Portfolio Series brand, including acrylics, watercolor, tempera, and brushes.
Crayola claims the Crayola brand has 99% name recognition in U.S. consumer households and says its products are marketed and sold in over 80 countries.
History
The company was founded by Edwin Binney and Harold Smith, who met during their shared time as U.S Marines.
The public source identifies “Crayola” as american art supply manufacturer. This brief keeps that definition visible, then builds a research path around Crayola, American and supply.
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Named sources, stable identifiers and responsible institutions provide the strongest route from overview to verifiable evidence. The source revision retrieved here is dated Sep 22, 2026. The linked authority identifier is Q1139197. VIAF identifies the subject as 159714184. The Library of Congress control number is no00001493. 1 of 4 selected statements include explicit references; 1 carry qualifiers and 0 use preferred rank. The first chronological checks are 1984.
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This entry incorporates text from “Crayola” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.