Bullseye (mascot)
Bull Terrier mascot of Target Corporation
Bullseye is a fictional Bull Terrier and the official mascot of Target Corporation. The dog is featured in Target's commercial campaigns and in-store signage, and is used in various marketing campaigns. Bullseye is portrayed by female dogs.
History
The original Bullseye mascot that debuted in a 1999 commercial and was portrayed by American Kennel Club Champion Kingsmere Moondoggie, known as "Smudgie". In 2014, the mascot was depicted by a dog named Nikki.
There are multiple dogs who play Bullseye, taking turns during different promotional campaigns. Each Bullseye actor has a pure white coat and has the logo of Target, shaped like a bullseye, painted around its left eye, which is the origin of the mascot's name. The makeup used on Bullseye is all-natural and non-toxic. Bullseye dogs live on a ranch just north of Los Angeles trained by David McMillan, operator of Worldwide Movie Animals (WMA). In 2004, American artist Amy Brazil was commissioned to paint an 8-foot by 8-foot portrait of Bullseye, which now hangs at Target corporate headquarters.
“Bullseye (mascot)” enters the record as bull Terrier mascot of Target Corporation. Crown Archives preserves that source wording while asking what Bullseye, mascot and Bull can confirm, complicate or overturn.
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Vocabulary and entity names are the principal evidence signals here, because they determine the precision of every later search. The source revision retrieved here is dated May 14, 2026. The linked authority identifier is Q4997048. None of the 1 selected statements returned an explicit reference. The first chronological checks are 1999, 2014 and 2004.
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This entry incorporates text from “Bullseye (mascot)” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.