Bryan Kramer
American businessman
Bryan Jeffrey Kramer is an American businessman, author, and publish speaker. He is the co-founder and CEO of the social media marketing agency PureMatter and the author of two books.
Career
Kramer started his advertising career in San Jose at a boutique advertising firm named Carter Waxman's Advertising and PR. He worked for SK Consulting as a management consultant.
PureMatter
Kramer founded PureMatter in 2001. Kramer, with his team, developed what he called "The Shareability Quotient". It attempts to make "shareability" calculable by stating that the likelihood of a share ≥ perceived reputation of content or source. He has been noted for his TED Talk titled "Why Sharing is Reimagining our Future."
In 2008, PureMatter was recognized by the Silicon Valley Business Journal as one of Silicon Valley's fastest-growing private companies. Kramer's area of expertise is social media marketing with a focus on human-to-human communication.
Published Works
Kramer has authored two books. His first book is There Is No B2B or B2C: It's Human to Human #H2H, which argues that modern marketing techniques need to be adjusted to cater to modern social media users.
The public source identifies “Bryan Kramer” as american businessman. This brief keeps that definition visible, then builds a research path around Bryan, Kramer and American.
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This entry incorporates text from “Bryan Kramer” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.