Confused.com
British insurance and financial services comparison service
Confused.com is a UK-based financial services comparison platform launched in 2001 and specialising in comparison of insurance and financial services, including car insurance, home insurance, energy, van insurance and life insurance. Confused.com's platform includes a website and app.
History
Confused.com launched in 2001, becoming the UK's first car insurance comparison site. Its offices are based in Cardiff, Wales.
Confused.com was part of the Admiral Group plc until its sale to RVU on 30 May 2021.
Confused.com is regulated by the Financial Conduct Authority.
Management
Confused.com has undergone a high degree of management churn in recent years. At the top level, founding Managing Director Kate Armstrong, an IT consultant originally from Sydney, retired from the business in 2005, following the successful flotation of the Admiral Group. She was succeeded by Deborah Williams who took the reins from 2005 to 2007. The business underwent expansive growth in this period with profit hitting £36 million in 2007.
This brief starts where responsible research should: with the source description of “Confused.com” as british insurance and financial services comparison service. Everything that follows is an evidence route, not borrowed authority.
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Named sources, stable identifiers and responsible institutions provide the strongest route from overview to verifiable evidence. The source revision retrieved here is dated Aug 20, 2026. The linked authority identifier is Q5160307. The first chronological checks are 2001, 2021, 2005 and 2007.
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This entry incorporates text from “Confused.com” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.