Mashable
American news website
Mashable is a news website, digital media platform and entertainment company founded by Pete Cashmore in 2005.
History
Mashable was founded by 19-year-old Pete Cashmore while living in Aberdeen, Scotland, in July 2004. Early iterations of the site were a simple WordPress blog, with Cashmore as sole author. In 2007, Adam Ostrow was hired as the site's first editor-in-chief. Fame came relatively quickly, with Time magazine noting Mashable as one of the 25 best blogs of 2009. By 2011, the website boasted 15 million unique monthly visitors and four million followers across its social media accounts.
In September 2011, Mashable announced it would expand into entertainment and news.Lance Ulanoff was hired to oversee all editorial content. Ostrow became executive editor. In March 2012, it was reported that Cashmore was in talks to sell the business to CNN. That year, the company launched Velocity, its proprietary technology for predicting viral content. A mobile version was released in 2013.
Begin with the source’s own compact description: “Mashable” is american news website. The dossier treats that line as a proposition to test through Mashable, American and news, not as a finished interpretation.
Why this record matters
The phrase “american news website” supplies a clear boundary for inquiry. It also exposes the unanswered questions: who defined that boundary, when it became stable and which sources sit outside it.
Vocabulary and entity names are the principal evidence signals here, because they determine the precision of every later search. The source revision retrieved here is dated Sep 22, 2026. The linked authority identifier is Q619899. 2 of 2 selected statements include explicit references; 1 carry qualifiers and 0 use preferred rank. The first chronological checks are 2005, 2004, 2007 and 2009.
The absence of detail may reflect summary conventions rather than a lack of surviving documentation. The lead is largely declarative, so disagreement and counter-evidence require a deliberate search beyond the opening account. Authority statements aid reconciliation but still require their own references, qualifiers and ranks to be checked.
How to read it
Use the entry as an orientation point, then follow its citations and revision history. Names, dates and institutional relationships should be checked against the original record.
- Subject orientation
- Search vocabulary
- Locating named sources
The closest primary source, responsible institution and strongest cited specialist reference.
Three-step research path
- Establish the record: confirm the title “Mashable”, its source revision and the description used here.
- Expand the search: follow Mashable primary sources, Mashable archive and Mashable research across catalogues and specialist indexes.
- Test the account: compare the strongest cited source with the responsible institution’s current record and note any disagreement.
Questions for further research
- Which source most directly establishes the central claim about “Mashable”?
- Which institution is responsible for the underlying evidence?
- Which cited source is closest to the event, object or claim?
Search terms from this dossier
This entry incorporates text from “Mashable” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.