Boost Drinks
British drinks company
Boost Drinks Limited is a British drinks company that sells primarily energy and sports drinks through convenience stores, independent retail chains and petrol forecourts. It was established in 2001 and is headquartered in Leeds.
History
The company was founded on 27 June 2001 by Leeds Metropolitan University graduate Simon Gray at the age of 28 with a bank loan of £30,000. Gray said in an interview that he wanted to take Boost to independent retailers because it would have been "crazy to challenge the big brands with a me-too product". The company was originally known as Blast UK Limited before changing its name to Boost Drinks Limited in July 2001. Gray paid back the bank loan within the company's first 12 months and distributed Boost into international markets such as Spain, Croatia, South Africa and Nigeria. The brand was launched in Northern Ireland in 2003, with the Northern Irish market accounting for approximately 15 per cent of the company's overall business by 2018.
As of 2011, the company employed eight people and had launched in 12 countries. The price of several Boost products increased in 2020. In September of the same year, Boost unveiled a £1.2 million "Choose Now" marketing campaign, which included a £10,000 fund to be shared by three community groups.
The public source identifies “Boost Drinks” as british drinks company. This brief keeps that definition visible, then builds a research path around Boost, Drinks and British.
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Chronology, provenance and viewpoint should be read together before a broad social or political interpretation is accepted. The source revision retrieved here is dated Jun 14, 2026. The linked authority identifier is Q4943786. None of the 2 selected statements returned an explicit reference. The first chronological checks are 2001, 2003, 2018 and 2011.
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This entry incorporates text from “Boost Drinks” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.