Bezar
American curated online design marketplace
Bezar was an American online design marketplace founded in 2015 by former Fab co-founder Bradford Shellhammer (CEO), Matt Baer (COO), PieterJan Mattan (Creative Director), and Justin Chen (CFO). The site featured unique pieces from both emerging designers and established brands in four categories: home, accessories, jewelry, and art. The company was headquartered in SoHo, Manhattan.
The name “Bezar” comes from a combination of the words bazaar and bizarre, which both are phonetically pronounced \bə-ˈzär\.
History
In 2013, Bradford Shellhammer left his role as co-founder and chief design officer of ecommerce website Fab, maintaining a role as a shareholder and non-executive advisor.
In early 2015, Shellhammer announced he would launch and curate his own online design marketplace. Bezar launched in March 2015, featuring four new virtual pop-up shops daily, and a range of exclusive collaborations with designers, labels and brands like FLOS and Refinery29. Bezar's marketplace component, featuring hundreds of permanent designer storefronts, was rolled out in September 2015.
Funding
Before its launch, Bezar raised a total of $2.25 million in two and a half weeks from seven investment funds and 20 individuals. Notable investors include designer Yves Béhar, Kenneth Lerer, Hiroshi Mikitani and Whoopi Goldberg.
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The citation trail is more important than the brevity of the summary: it shows where individual claims can be examined in context. The source revision retrieved here is dated Sep 22, 2026. The linked authority identifier is Q20715278. 1 of 1 selected statements include explicit references; 1 carry qualifiers and 0 use preferred rank. The first chronological checks are 2015 and 2013.
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This entry incorporates text from “Bezar” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.