Bertha González Nieves
businessperson
Bertha González Nieves (born May 6, 1970) is a Mexican businesswoman in the tequila industry. She is the co-founder and CEO of Tequila Casa Dragones.
Forbes identified her as one of the 50 most powerful women in Mexico, and Revista Expansión named her one of Mexico's top young businesswomen.She is the first woman certified as a "Maestra Tequilera" by the Academia Mexicana de Catadores de Tequila, an organization recognized by the Tequila Regulatory Council. (CRT).
Education
González Nieves graduated from Universidad Anáhuac in Mexico City with a BA in Business Administration. She holds a Master in Science in Integrated Marketing Communications from Northwestern University and in 2023, she was inducted into the Medill School of Journalism Hall of Achievement,
Career
González Nieves worked as a consultant at Booz Allen & Hamilton, where she designed and implemented marketing strategies for global packaged goods companies. She then spent over 10 years as an executive for Grupo Jose Cuervo, the largest tequila company in the world. While at the company she held senior marketing and commercial positions, including Commercial Director for North America, Global Director of New Business and Innovation and Global Brand Director.
González Nieves is CEO of Casa Dragones Tequila Company, which she co-founded with businessman and founder of MTV Bob Pittman. Casa Dragones produces four tequilas: Casa Dragones Joven, a blend of silver and extra-aged tequila; Casa Dragones Blanco, an unaged silver tequila; Casa Dragones Añejo Barrel Blend, an añejo tequila matured in two types of custom barrels; and Casa Dragones Reposado Mizunara, a reposado tequila aged in Japanese oak casks.
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