Beardbrand
Men's Grooming brand
Beardbrand is an American men's grooming company based in Austin, Texas. It sells products for grooming, styling, and maintaining beards, hair, skin, and mustaches. In 2014, Beardbrand founder and CEO Eric Bandholz appeared on an episode of the reality television series Shark Tank.
History
Prior to founding Beardbrand, Eric Bandholz worked as a financial advisor at Merrill Lynch in Spokane, Washington. Bandholz has stated his disapproval of the company's "no facial hair" policy and left in favor of starting a beard grooming company.
In 2011, he attended a Startup Weekend event in Spokane where he met Lindsey Reinders and Jeremy McGee. The three would go on to launch Beardbrand in Spokane in early 2012 along with a complementary Tumblr blog, YouTube channel, and an online magazine called Urban Beardsman (a term Bandholz has claimed to have coined).
Bandholz, Reinders, and McGee started with an initial financial capital of $8,000. None of them kept any profits from sales in the first 10 months of the company in an effort to keep it afloat. In January 2013, Bandholz was featured as a "beard expert" in an article for The New York Times.
The public source identifies “Beardbrand” as men's Grooming brand. This brief keeps that definition visible, then builds a research path around Beardbrand, Men's and Grooming.
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The citation trail is more important than the brevity of the summary: it shows where individual claims can be examined in context. The source revision retrieved here is dated May 27, 2026. The linked authority identifier is Q39057586. 1 of 1 selected statements include explicit references; 0 carry qualifiers and 0 use preferred rank. The first chronological checks are 2014, 2011, 2012 and 2013.
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This entry incorporates text from “Beardbrand” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.