BabyFirst
American children's television network

BabyFirst (stylized in all lowercase letters since 2019, also known as BabyFirstTV) is an American pay television channel producing and distributing content for babies and toddlers aged 0–3 years and their parents through the television, the internet, and mobile applications. The channel is owned by First Media US. The content is intended to develop an infant's skills, such as color recognition, counting and vocabulary.
The network is based in Los Angeles, California and is available in over 120 million homes in 33 countries and in 13 languages.
History
Origins
BabyFirst was announced in 2004 by Guy Oranim and Sharon Rechter. The network was launched on May 11, 2006, on DirecTV and made available through EchoStar's Dish Network in June 2006. It is based in Los Angeles and was initially funded by Regency Enterprises, Kardan and Bellco Capital. The channel was controversial as the first 24-hour channel for children from six months to three years in age, but it was popular among parents and grew quickly.
Distribution expansion
In the 2000s, the Federal Trade Commission responded to a complaint by the Campaign for a Commercial Free Childhood alleging that BabyFirst's advertising that it helped babies develop skills was misleading. The FTC did not impose any sanctions.
By 2008, it was broadcasting in ten territories in the Asia Pacific, such as China and Korea.
Begin with the source’s own compact description: “BabyFirst” is american children's television network. The dossier treats that line as a proposition to test through BabyFirst, American and children's, not as a finished interpretation.
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Object files, edition statements, performance records and contemporary criticism preserve different stages of the work’s history. The source revision retrieved here is dated Sep 15, 2026. The linked authority identifier is Q2878050. The first chronological checks are 2019, 2004, 2006 and 2008.
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This entry incorporates text from “BabyFirst” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.