Applied Art Forms
Fashion label
Applied Art Forms (stylised in all caps and abbreviated as A/A/F) is a fashion brand based in Amsterdam, Netherlands. It was founded by Scottish musician Guy Berryman in October 2020, following three years of development. He assumed design and creative direction roles along with Marcel Verheijen, taking cues from vintage, utilitarian, military and workwear clothing. Product distribution started online and gradually expanded through retail companies such as Dover Street Market. Fashion outlets have praised the brand for developing minimalist and adaptable pieces. Despite being originally tailored for male bodies, they are marketed as unisex.
History
Applied Art Forms was launched in October 2020, after Scottish musician Guy Berryman transformed his archive of vintage clothes into the basis for the first collection. He spend three years developing the brand, which operates under Ratino Limited. The headquarters and main studio were established in Amsterdam, Netherlands, because of his contacts in the region. Berryman is responsible for both design and creative direction, sharing the former position with Marcel Verheijen.
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Vocabulary and entity names are the principal evidence signals here, because they determine the precision of every later search. The source revision retrieved here is dated Jun 27, 2026. The linked authority identifier is Q135553268. None of the 0 selected statements returned an explicit reference. The first chronological checks are 2020.
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This entry incorporates text from “Applied Art Forms” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.