Avenida Brasil (TV series)
2012 Brazilian telenovela
Avenida Brasil (English: Brazil Avenue) is a Brazilian primetime telenovela created by João Emanuel Carneiro. It was written by Carneiro in collaboration with Antonio Prata, Luciana Pessanha, Alessandro Marson, Marcia Prates and Thereza Falcão, and directed by José Luiz Villamarim, Amora Mautner, and Ricardo Waddington. It stars an ensemble cast consisting of Murilo Benício, Débora Falabella, Cauã Reymond, Alexandre Borges, Vera Holtz, José de Abreu, Nathalia Dill, Ísis Valverde, Heloísa Périssé, Marcelo Novaes, Fabíula Nascimento, Otávio Augusto, Paula Burlamaqui, Carol Abras, Bruno Gissoni, Thiago Martins, Débora Nascimento, Juliano Cazarré, Felipe Abib, Bianca Comparato, Cacau Protásio, Daniel Rocha, Ronny Kriwat, Cláudia Missura, Patrícia de Jesus, Leticia Isnard, Luana Martau, Marcella Valente, Emiliano D'Ávila, Mel Maia, Débora Bloch, Juca de Oliveira, Carolina Ferraz, Eliane Giardini, Camila Morgado, Betty Faria, Marcos Caruso, Ailton Graça, Adriana Esteves, and Tony Ramos. Avenida Brasil premiered on 26 March 2012 and ended on 19 October 2012 on TV Globo.
The telenovela achieved an overall daily average of more than 50 million viewers, becoming the most watched TV program of the year. It quickly became the most commercially successful telenovela in Brazilian history, with Forbes estimating $1 billion in total earnings for Globo thanks to its international success in Latin America, Europe and Africa.
Nominated for 118 prizes, winning 41, Avenida Brasil was also nominated for Best Telenovela at the 41st International Emmy Awards, losing to another TV Globo telenovela Side by Side (Lado a Lado).
Plot
The plot follows the dramatic story of Rita (Débora Falabella as an adult, Mel Maia as a child), a sweet young woman who struggles to recover part of the life her ruthless gold digging stepmother, Carminha (Adriana Esteves), took from her when she was only a child. When Rita's father dies accidentally and prematurely at the hand of Tufão (Murilo Benício) but directly related to Carminha's scheme, Carminha and her lover, Max (Marcello Novaes), send the young girl off to live in a landfill, so that she doesn't stand in the way of their plan to get rich. Carminha uses this fact to trap Tufão into a guilt ridden marriage unknowingly.
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