Ava Adore
1998 single by The Smashing Pumpkins
"Ava Adore" is a song by American alternative rock band the Smashing Pumpkins. It was the first single from their fourth album, Adore, and exhibited a new sound from the band that integrated traditional instruments with loops and electronic music. "Ava Adore" and the B-sides were written by Billy Corgan.
When released as a single in May 1998, "Ava Adore" reached number one in Iceland, number two in Greece, number five in New Zealand, and the top 20 in Australia, Canada, Hungary, Ireland, Norway, Sweden, and the United Kingdom. In the United States, it reached number 42 on the Billboard Hot 100, number three on the Modern Rock Tracks chart, and number eight on the Mainstream Rock chart.
Music video
The music video was released on June 1, 1998, and was directed by Dom and Nic, featuring the band in gothic-inspired clothing and walking through a variety of scenes. The video, filmed in one long take, is notable for its use of slow and fast motion while the speed of the camera is apparently static, and the band continues to lip sync to the song in perfect rhythm. The calculations required to work out the speed changes caused massive delays on set, causing the band to nearly call off the entire plan. The sets seen in the video were arranged in a configuration resembling a hallway, in which a rave sequence functioned as the end of the hall. Instead of continuing to the right, the camera rotates to the left, revealing the artifice of the visuals.
Begin with the source’s own compact description: “Ava Adore” is 1998 single by The Smashing Pumpkins. The dossier treats that line as a proposition to test through Adore, single and Smashing, not as a finished interpretation.
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Named sources, stable identifiers and responsible institutions provide the strongest route from overview to verifiable evidence. The source revision retrieved here is dated Aug 17, 2026. The linked authority identifier is Q3297053. 1 of 1 selected statements include explicit references; 0 carry qualifiers and 0 use preferred rank. The first chronological checks are 1998.
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This entry incorporates text from “Ava Adore” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.