Australian Polling Council
Australian association of polling firms
The Australian Polling Council is an association of polling firms established to promote and maintain professional standards in opinion polling. Firms that join must disclose their public polls' full question wordings and preambles, sample sizes, and how responses were collected and weighted.
Following the 2019 federal election, the Australian polling industry suffered major damage to its reputation because of polls' failure to predict the Coalition's victory. In an attempt to revive the industry's reputation, YouGov, Essential and uComms, three major polling firms, announced in April 2020 they intended to form an industry body modelled on the British Polling Council and the National Council for Published Polls in the US. By October 2020, when the APC was formally established, Ipsos, Lonergan Research, JWS Research, and Telereach joined as founding members. Other firms to have since joined include 89 Degrees East, The Australia Institute, Pyxis Polling & Insights, DemosAU and SEC Newgate.
Not every major Australian polling firm is an APC member. Resolve Strategic, which polls for the major newspapers The Age and The Sydney Morning Herald, is a prominent absence from the council's membership. Jim Reed, its founder, has cited the need to protect trade secrets and his belief some APC members are "beyond the pale" as reasons for Resolve's decision not to join the association. Roy Morgan is another polling firm whose absence has been explicitly noted.
This brief starts where responsible research should: with the source description of “Australian Polling Council” as australian association of polling firms. Everything that follows is an evidence route, not borrowed authority.
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The subject matters to the history & society register because the source frames it as australian association of polling firms. Its deeper value depends on whether names, dates, institutions and citations support that framing.
Contemporary correspondence, administrative files and participant testimony can test how later narratives organized the event or institution. The source revision retrieved here is dated Apr 14, 2026. The linked authority identifier is Q118898758. None of the 0 selected statements returned an explicit reference. The first chronological checks are 2019 and 2020.
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This entry incorporates text from “Australian Polling Council” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.