At Brand project
Open-knowledge reference entry
AT.Brand is a European project co-financed by the European Regional Development Fund (ERDF), Interreg Atlantic Area IVB supporting transnational cooperation projects in Atlantica regions. Between 1 January 2014 and September 2015, the project focused on innovation and management in integrated city branding.
Interreg Atlantic Area IVB programme
Interreg Atlantic Area IVB is the fourth transnational cooperation programme in the area and aims to contribute to the territorial cohesion of the Atlantic Area. Regional cooperation is carried out by common strategy actions and the exchange of know-how.
The programme consists of 27 cooperation areas in the United Kingdom, Ireland, France, Spain, and Portugal. These countries are typically considered as sharing a strong cultural identity, history and heritage, as well as a similar geographic and maritime environment.
Purpose of the project
Partners
The project is led by Dublin City Council. The remaining six partners are:
Câmara Municipal de Faro
Cardiff City Council
Communauté d'agglomération de La Rochelle
Conférence des Villes de l’Arc Atlantique
Fomento San Sebastian
Liverpool Vision.
Other cities and institutions are also invited to share the project.
Integrated city branding strategy
City branding is understood by partners as a complete and human communication strategy.
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Vocabulary and entity names are the principal evidence signals here, because they determine the precision of every later search. The source revision retrieved here is dated Jun 12, 2026. The linked authority identifier is Q22906505. 1 of 1 selected statements include explicit references; 1 carry qualifiers and 0 use preferred rank. The first chronological checks are 2014 and 2015.
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This entry incorporates text from “At Brand project” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.