Al-Malahem Media Foundation

Al-Malahem Media (AMM) (Arabic: الملاحم, romanized: al-malāḥim, lit. 'The battle/war') is the media wing of Al-Qaeda in the Arabian Peninsula. Located in Yemen, AMM uploads audio messages, online magazines and video series in Arabic, English, and French. AMM publishes multiple magazines, them being Sada al-Malahem (Arabic: صدى الملاحم, lit. 'Echoes of Battle') and Inspire, as well as the "From the field" video series.

Sada al-Malahem

The main Arabic component of AMM's media wing is an online magazine known as Sada al-Malahem. Created in 2008 and published in a bimonthly fashion, the magazine is designed specifically to appeal broadly to Yemenis beyond class, tribe and regional identity. Their propaganda utilizes a "diagnosis" and "prognostic" framework in order to exploit the grievances of Yemenis, typically young males, and allocating blame as well as providing a clear answer to the issue. The "diagnosis" of the issue is aligned with the ideology of AQAP and al-Qaeda, though intertwined with the local issues in Yemen, leading to a local and global theme which both address the "far enemy", the United States, and the "near enemy", the local Arab governments who are propped up by it. Among these global issues include the Israeli-Palestinian conflict, while local issues usually focus on corruption, poverty, inadequate service provision and inequities in natural resource allocation. The group has also provided commentary on the Southern movement and Houthi insurgency, the former in a supportive though opportunistic manner in order to gather support from southern tribes, and latter in a hostile, sectarian manner. After defining the issue, the "prognostic" section usually advocates for jihad against the United States and the Arab governments as the answer to it.