Affinion Group
American corporation
CXLoyalty (formerly Affinion Group and CUC) is a private company based in Stamford, Connecticut that provides customer engagement and loyalty programs. Affinion designs, markets, and services programs that deal with customer relationships for other businesses. The company says it reaches 250 million consumers in 20 countries. In 2006, Affinion Group was cited by Forbes as number 321 on its list of largest private companies.
In 2016, Affinion reported a worldwide workforce of approximately 3,000. As of March 2015, the company had not reported a profit since 2004. According to its Bloomberg Business profile at the end of 2014, Affinion had about 5,500 marketing partners, 59 million subscribers in membership and insurance services, and 62 million customers for loyalty programs and credit or debit card enhancement services.
History
Trilegiant Corporation was formed in July 2001 when Cendant Corporation outsourced and licensed its Cendant Membership Services and Cendant Incentives businesses to the newly created entity under a long‑term agreement. In October 2005, Apollo Global Management acquired Cendant's Marketing Services Division (including Trilegiant) and reorganized the business as Affinion Group, headquartered in the Stamford, Connecticut area. Affinion rebranded as cxLoyalty in June 2019 to reflect a focus on loyalty and customer engagement solutions.
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This entry incorporates text from “Affinion Group” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.