Addison Whitney
global branding firm
Addison Whitney is a global branding firm headquartered in Charlotte, North Carolina. Founded in 1991, Addison Whitney has additional offices in New York City, Seattle, London, Tokyo and Munich. The company specializes in four core offerings, including Verbal Branding, Visual Branding, Brand Strategy, and Market Research, and serves clients across the healthcare, technology, consumer, financial, hospitality and business-to-business industries.
Addison Whitney created product names such as "Outlook" for Microsoft, "Kissables" for Hershey and "Escalade" for Cadillac.
History
Addison Whitney was founded on May 20, 1991, as a global branding firm focused on brand name development. The firm was acquired by Interpublic in 1995. In 1998 Addison Whitney's management team decided to take the firm private. On June 1, 2007, inVentiv Health acquired Addison Whitney as part of their communications division.
In 2010, Addison Whitney Health was founded, focusing on healthcare and pharmaceutical clients.
Offices
Addison Whitney currently has seven offices.
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This entry incorporates text from “Addison Whitney” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.