Aussie (shampoo)
brand of shampoo
Aussie is an American toiletries brand. Its products are focused on hair care, such as shampoos, conditioners, hair serums, gels, and sprays. While its logo (along with a former advertisement mascot) is a kangaroo, and slogan is "Add some Roo to Your Do!", along with earlier advertisements having the voiceover of an Australian woman, the brand is not Australian owned, made, nor conducts research and development in Australia. The products are manufactured in Europe and the United States by Procter & Gamble, an American company. The brand and initial product was created by American businessperson Thomas Redmond in the late 1979.
The Aussie brand portfolio includes hair products for straight, wavy, and curly hair to fix problems such as frizz, dryness, flat hair, and damaged hair.
The brand, as it relates to hair care, is unknown in Australia and is not available in that country. It is focused on the United Kingdom and American markets.
History
In 1979, the Aussie hair brand was founded by Tom Redmond, an American businessperson. Prior to this, he had more than 20 years of experience in the professional salon industry.
Begin with the source’s own compact description: “Aussie (shampoo)” is brand of shampoo. The dossier treats that line as a proposition to test through Aussie, shampoo and brand, not as a finished interpretation.
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The phrase “brand of shampoo” supplies a clear boundary for inquiry. It also exposes the unanswered questions: who defined that boundary, when it became stable and which sources sit outside it.
Vocabulary and entity names are the principal evidence signals here, because they determine the precision of every later search. The source revision retrieved here is dated Aug 27, 2026. The linked authority identifier is Q4822808. 1 of 1 selected statements include explicit references; 1 carry qualifiers and 0 use preferred rank. The first chronological checks are 1979.
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This entry incorporates text from “Aussie (shampoo)” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.