ColorsxStudios
company publishing video series of live performances by emerging artists
ColorsxStudios GmbH (formerly Colors Media UG), commonly known as Colors (stylized in all caps), is a German music performance platform that aims at introducing and showcasing emerging artist talent in the form of videos with minimalist aesthetics. Since its inception in February 2016, their eponymous YouTube channel has amassed over eight million subscribers and over three billion cumulative views. The recognizable peculiarity of their videos is that each band or artist is filmed alone on stage with a neutral background of a particular color.
Having hosted artists such as Brunette, Billie Eilish, Doja Cat, Jorja Smith, Takeoff, Daniel Caesar, Elmiene, Kali Uchis, Mahalia, Angèle and Mac DeMarco, ColorsxStudios is credited with somewhat helping upstage and promote new artists in the music, traditional media and fashion industries. It is also commonly acknowledged alongside Tiny Desk Concerts, Sofar Sounds, Live Lounge and Mahogany Sessions as one of the biggest live music channels on YouTube.
History
In 2016, Philipp Starcke left his advertising job in Hamburg to fully embark on a new project concerning his passion for music and the discovery of new artists. His concept was simply to create quality music videos in a clean style that stands out from the multitude of content on social networks. Starcke believed that this would "connect people, countries and cultures on a creative and emotional level." He then contacted his friend Felix Glasmeyer, who was then a fashion photographer in New York, to present his project to him. Glasmeyer was quickly convinced and then moved to Berlin to help Starcke set up a new studio. At first, it was Starcke's savings that made it possible to rent a small former broadcasting studio located within the Funkhaus Berlin building on Nalepastraße.
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This entry incorporates text from “ColorsxStudios” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.