Asus
Taiwanese computers and electronics company
Asustek Computer Inc. (, , , ), doing business as Asus (stylized as ASUS), is a Taiwanese multinational computer, phone hardware and electronics manufacturer headquartered in Beitou District, Taipei, Taiwan. Its products include desktop computers, laptops, netbooks, mobile phones, networking equipment, monitors, Wi-Fi routers, projectors, motherboards, graphics cards, optical storage, multimedia products, peripherals, wearables, servers, workstations and tablet PCs. The company is also an original equipment manufacturer (OEM).
As of 2024, Asus is the world's fifth-largest personal computer vendor by unit sales. Asus has a primary listing on the Taiwan Stock Exchange under the ticker code 2357 and formerly had a secondary listing on the London Stock Exchange under the ticker code ASKD.
Etymology
The company is usually referred to as ASUS or Huáshuò in Chinese (Chinese: 華碩, literally "Eminence" in Chinese). According to the company website, the name ASUS originates from Pegasus, the winged horse of Greek mythology. Only the last four letters of the word were used to give the name a high position in alphabetical listings.
As its marketing taglines, Asus has used Rock Solid. Heart Touching (2003–2009) and subsequently Inspiring Innovation Persistent Perfection (2009–2013).
Begin with the source’s own compact description: “Asus” is taiwanese computers and electronics company. The dossier treats that line as a proposition to test through Asus, Taiwanese and computers, not as a finished interpretation.
Why this record matters
The phrase “taiwanese computers and electronics company” supplies a clear boundary for inquiry. It also exposes the unanswered questions: who defined that boundary, when it became stable and which sources sit outside it.
Chronology, provenance and viewpoint should be read together before a broad social or political interpretation is accepted. The source revision retrieved here is dated Sep 18, 2026. The linked authority identifier is Q152864. VIAF identifies the subject as 561159474325727662238. None of the 3 selected statements returned an explicit reference. The first chronological checks are 2024, 2003, 2009 and 2013.
Official terminology may obscure informal participation, dissent or communities documented only indirectly. The source lead contains qualifying language; that uncertainty should survive quotation, summary and reuse. Authority statements aid reconciliation but still require their own references, qualifiers and ranks to be checked.
How to read it
Compare institutional narratives with records created by participants and affected communities. Dates and formal titles are useful anchors, but not substitutes for context.
- Event chronology
- Institutional context
- Locating named record creators
Contemporary correspondence, government or organizational records, oral histories and cited historical scholarship.
Three-step research path
- Establish the record: confirm the title “Asus”, its source revision and the description used here.
- Expand the search: follow Asus primary sources, Asus archive and Asus research across catalogues and specialist indexes.
- Test the account: compare the strongest cited source with the responsible institution’s current record and note any disagreement.
Questions for further research
- Which source most directly establishes the central claim about “Asus”?
- What chronology connects this entry to wider political or social change?
- Who created the surviving record, and for what administrative purpose?
Search terms from this dossier
This entry incorporates text from “Asus” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.